Tuesday, August 17, 2010

Its my Theory!!!

Creativity is the ability to generate innovative ideas and manifest them from thought into reality. The process involves original thinking and then producing.

The process of creation was historically reserved for deities creating "from nothing" in Creationism and other creation myths. Over time, the term creativity came to include human innovation, especially in art and science and led to the emergence of the creative class.

Creativity comes from the Latin term creō "to create, make". The ways in which societies have perceived the concept of creativity have changed throughout history, as has the term itself. Originally in the Christian period: "creatio" came to designate God's act of Ex nihilo, "creation from nothing." "Creatio" thus had a different meaning than "facere" ("to make") and did not apply to human functions. The ancient view that art is not a domain of creativity persisted in this period.

Creativity and positive affect relations

According to Isen, positive affect has three primary effects on cognitive activity:

1. Positive affect makes additional cognitive material available for processing, increasing the number of cognitive elements available for association;
2. Positive affect leads to defocused attention and a more complex cognitive context, increasing the breadth of those elements that are treated as relevant to the problem;
3. Positive affect increases cognitive flexibility, increasing the probability that diverse cognitive elements will in fact become associated. Together, these processes lead positive affect to have a positive influence on creativity.

Fredrickson in her Broaden and Build Model suggests that positive emotions such as joy and love broaden a person's available repertoire of cognitions and actions, thus enhancing creativity.

According to these researchers, positive emotions increase the number of cognitive elements available for association (attention scope) and the number of elements that are relevant to the problem (cognitive scope).